Firefox in Brazil: next steps

A few weeks ago I summarized some of the activities of Mozilla in Brazil so far and promised an outline of the next steps. Here they are:

Introducing the Mozilla Brazil blog

Check out the Mozilla in Brasil blog to see the latest news about Mozilla and Firefox in Brazil, in Portuguese! We’re hoping to have a mix of updates on current activities in Brazil, release announcements, and guest posts from the community. We’re very excited to launch this new blog!

Announcing the LAN House project

LAN Houses are the cybercafes of Brazil, used by 49% of Internet users. Mozilla is suporting a new initiative to understand better LAN Houses and see what Mozilla can do to help. We’re creating a forum for LAN house owners to bring up the issues they are facing, and communicate with each other. We’re also organizing a meeting with LAN house owners in Rio in December. Let us know if you’d like to participate!

Firefox in Brazil survey

Brazil was part of the pilot for the Firefox in your country survey. We’re still analyzing the 1,510 responses, but here are some highlights:

  • 87% of respondents use Firefox as their primary browser
  • 91% are using Firefox 3
  • 96% have recommended Firefox
  • 43% say a recommendation from a friend is the biggest factor in getting people to try Firefox
  • 41% say that not knowing about Firefox is the biggest inhibitor to getting people to use Firefox
  • 92% of respondent have installed an add-on
  • Tabbed browsing is seen as the most compelling feature for people the respondents know
  • Firefox is primarily used at home

Many thanks to everyone who took the time to respond and spread the word about the survey! We will be posting more details shortly.

More online fun

Stay tuned for details on an upcoming online contest… all we can say is that it will involve video.

As always, we will also continue focusing on events, PR, campus reps, and most of all supporting the community in Brazil in any way we can. If you have projects you’d like help with, let us know!

 
Posted on Nov 03, 2008 by: Alix F. @ 09:13 Leave a comment Comments: 0

Firefox in Brazil

I wanted to share the tremendous progress that has been made so far in Brazil in 2008. Here’s a summary of the activities and some of the results:

  • The number of daily active users has doubled from 1.2 million in November ‘07 to 2.5 million in August ‘08
  • Market share has increased from 19% in November 2007 to 27% in July 2008 (Source: Net Applications )
  • Brazil was an integral part of the Firefox 3 launch!
  • Mozilla participated in FISL, the largest open source conference in Brazil
  • The community is more involved than ever!

Community involvement:

Campus reps, evangelists, events organizers and contest participants, you name it! The community in Brazil is thriving, and we’re very excited to see so much enthusiasm.
In fact, one of the 3 grand prize winners of the Extend Firefox 3 contest is from Brazil and has been a very active member of the community this year. Congratulations to Felipe Gomes for the Tagmarks add-on!

Firefox 3 launch:

  • Firefox 3 and mozilla.com were fully localized
  • The Download day project was localized and everyone helped spread the word! Brazil was one of the top countries in terms of number of pledges.
  • Press: localization of the reviewer’s guide, direct press outreach for download day and the launch, extensive press coverage in all major press outlets (including the printed version of Folha de Sao Paulo, Brazil’s largest newspaper) and many blogs
  • Launch parties in 5 cities with 700 attendees

Fisl (April 2008):

Thank you all for making this possible! In particular, thanks to Marcio Galli, Bruno Magrani and Ronaldo Lemos for initiating and helping coordinate many of the activities. Thanks also to the fantastic team of localizers, including Jeferson Hultmann, Fernando Pereira Silveira, and Marcio Galli.

Stay tuned for more on what we’re planning next for Brazil!

 
Posted on Aug 27, 2008 by: Alix F. @ 13:06 Leave a comment Comments: 1