Refreshed downloading page on mozilla.com [blogmag.net]

Refreshed downloading page on mozilla.com

If you have downloaded the en-US version of Firefox in the past few days, you might have noticed a change in the page displayed while you are downloading (i.e. after you click on the download button).

Why refresh it?

As part of the initiative to improve user activation, engagement, and retention, it is important that people who have made the decision to download and install Firefox do so successfully. Simple and visible instructions, and links to support, are key factors to achieve this goal.

What has changed?

Added the Firefox logo to the page to increase brand recognition among new users, making it easier to remember what icon to click on to launch Firefox.

More prominent link to start the download manually, appearing before the installation instructions.

Three steps to install: the number of steps on the page has been reduced from 4 to 3. In addition, more details are provided, such as a warning that the download may take a few minutes. Finally, the 3 steps are aligned so it’s possible to quickly glance at them. It also makes it less likely that the download window will cover instructions or that someone would have to scroll to see the images or the text.

Links to help and tips & tricks: the page now links to Mozilla support for users who require more help during the installation process. It also links to tips & tricks for more about how to use Firefox, something interesting to check out while waiting for the download to complete.

Link to more about Mozilla: this gives new users one more opportunity to learn about how Firefox is made and why Mozilla is different.

Updated flow to decide which version of the page to show. As you can see in the diagram, OS version and browser are now detected to show the steps that are closest to the user’s actual download and install experience. For example, Windows 2000 users will now see the default page and not the instructions for Windows Vista/IE users, because the installation prompts differ in each case.

New warning page: if you’re downloading Firefox 3 from a platform that can be detected but is known to be unsupported, such as Windows 98, you will be warned of that fact and will have to manually start your download from that page.

What’s next?

Monitor impact by looking at how visitors are interacting with the new page. If they click on support and view specific articles, it will help determine what issues users might be having and make the page even more relevant. In addition, Funnelcake tests show how many people click to download but never complete the installation. There should be an improvement in the next test’s results.

Continue optimization: as we learn more from the success of the current pages and about the user experience during the installation process we will be constantly looking at refreshing the page to make it as effective as possible.

Posted on Mar 31, 2009 by Alix F. @ 11:51. This article has been registered in the categories mozilla, engagement,

Comments

Alix

Mar 31, 2009 @ 16:11

Tomer: Linux users are not ignored at all! They see the default page, which is also the page that Windows users who are downloading from Firefox and other non-IE browser see as well. The idea here was to test the new layout on a limited basis, and point people to SUMO for more detailed instructions in all cases. Once we validate the new layout we will start creating more pages for users who currently see the default.

Otto de Voogd

Apr 01, 2009 @ 12:19

Isn't it refreshing that Linux is considered the "default"!

Alix Franquet

Apr 01, 2009 @ 20:00

Otto: exactly :-)

life insurance

Feb 21, 2010 @ 22:24

That makes the download process considerably faster. I also do that quite often, esp if the download size is big.

Minneapolis web design

Feb 21, 2010 @ 22:26

Cool.. More people will be able to hold time efficiency then. I usually employ the adds-on for faster browsing only.

new car buying

Feb 21, 2010 @ 23:38

I try Mozilla some times, but there doesn't seem to be any remarkable advantages for my work. Well, maybe it's relative.

Online dating

Feb 22, 2010 @ 01:36

Why not write a post about the integrative advantages of using Mozilla. I believe many will love to read that.

Poker Odds Calculator

Feb 22, 2010 @ 01:54

Good recommendation will bring better understanding. Thank you for the tips. I will try it next time I download movies.

Fulvic Acid & Organic Super-Foods

Feb 22, 2010 @ 18:37

If it really fastens the process, then it is worth the try. Thank you for the tips. I have never heard about this before.

Orangeries

Feb 22, 2010 @ 20:32

Thank you for the information. I am also a long-time user of Mozilla and so far it runs very well with my activity.

Stainless Steel Cookware Sets

Feb 22, 2010 @ 23:20

the download process considerably faster. I also do that quite often, esp if the download size is big.

Dermajuv

Feb 23, 2010 @ 17:16

Brand Recognition plays an important role in future buying, Firefox uses its Icon on downloading page so that it increases the brand recognition. I think its a good idea and will bring customer loyalty. Thanks

Investigation & Intelligence

Feb 23, 2010 @ 18:40

I rarely download stuff using Mozilla, using specialized program is better because they know what they are doing and focus solely on the function.

Medela breast pump

Feb 23, 2010 @ 23:36

Thanks. I have tried and it really ran faster. Sometimes we miss such important information..

marijuana rehab

Feb 24, 2010 @ 00:18

Hopefully this is a good start for another updates. Mozilla is already that excellent..

Satcom mobile

Feb 25, 2010 @ 04:25

I know there is always new beneficial features of Mozilla. We just have to explore more.

cheap insurance for new drivers

Feb 25, 2010 @ 23:43

I love the new download page. It is definitely a big improvement. I can also tell that it is much faster.

nike air rift

Feb 26, 2010 @ 00:41

I really appreciate your help, it is very useful for me,you will get good grades! http://www.airmax-shox.com

Q1 gold coast

Feb 26, 2010 @ 01:15

The downloading page doesn't normally happen to be slow and annoying, but this is certainly a good tip to improve the performance. Thanks. [HTML_REMOVED]q1 gold coast[HTML_REMOVED]

iPolitics.com - Political News and Social Commentary

Feb 26, 2010 @ 02:20

The adds-on on Mozilla helps me to fasten access. But I don't think it works considerably. Thanks for the info.

weight loss and diet support

Feb 26, 2010 @ 03:31

The downloading page usually takes long to respond to command too. Do you know a good solution to this?

unmetered vps

Feb 26, 2010 @ 04:11

Thank you for the option. I sometimes do not have enough time to find the new updates. But I hold some for my work..

nike air rift

Feb 27, 2010 @ 04:04

Interesting Article. Hoping that you will continue posting an article having a useful information. Thanks a lot!

http://www.airmax-shox.com

[HTML_REMOVED] airmax-shox[HTML_REMOVED]

foot pain

Feb 28, 2010 @ 19:57

I have tried and it really ran faster. Sometimes we miss such important information..

Business Logos

Feb 28, 2010 @ 23:36

I rarely doenload anything using Mozilla. I think using a specialized program will save more time.

HDHP Health Plan

Mar 01, 2010 @ 01:28

Thank you for the tips. It seems easy to employ this.

HDHP Health Plan

Mar 01, 2010 @ 01:29

Thank you for the tips. It seems easy to employ this.

Articles For Website

Mar 01, 2010 @ 18:33

Thank you. I have not tried this yet, but can sense how it works. Great if we can do such work faster.

San Diego Real Estate

Mar 01, 2010 @ 20:50

try Mozilla some times, but there doesn't seem to be any remarkable advantages for my work. Well, maybe it's relative.

blog commenting service

Mar 01, 2010 @ 20:51

it refreshing that Linux is considered the "default"!

bathroom tv

Mar 01, 2010 @ 22:09

Thank you for the short tips. I am sure this will be useful for the advanced work.

Bridal Shower Invitations

Mar 01, 2010 @ 22:54

Thank you. I hope I know this earlier. I download a lot during the working hours. It is usually quite slow.

Nike Air Max

Mar 02, 2010 @ 18:56

Very creative, one of the nicer sites I have seen today. Keep up the great work.

Sonya100k

Mar 02, 2010 @ 19:37

This is the common happening when there are too many people in a 'room'. Sometimes we just do not have that much control to determine things, even when they are really influential to our life.

Buy High PR Links

Mar 02, 2010 @ 19:39

This is the common happening when there are too many people in a 'room'. Sometimes we just do not have that much control to determine things, even when they are really influential to our life.

LED Replacement Bulbs

Mar 03, 2010 @ 01:18

Thank you for the tips. Hope I can try it the next time I am online.

Article submit

Mar 03, 2010 @ 18:08

Hmm, nice tips! You can try this and write what you think about it. I actually rarely download things from Internet.

cheap health insurance

Mar 03, 2010 @ 19:52

Thank you. I will try this later. Sometimes it is annoyign to wait long for your downloads.

Cheap Car Insurance Quotes

Mar 03, 2010 @ 20:47

I have been doing the same too for months. First came across this quick tips at a webmaster blog.

Cheap Car Insurance Quotes

Mar 03, 2010 @ 21:04

I have been doing the same too for months. First came across this quick tips at a webmaster blog.

Wholesale Electronics

Mar 03, 2010 @ 23:11

I have made this work. It is really faster, but not that significant. Still prefer to use other application.

home owner list

Mar 03, 2010 @ 23:17

I understand how they work and make it run faster. Thank you for the tips ;)

tag heuer watch

Mar 04, 2010 @ 23:11

can show a man not only his wealthy but also his high taste.tag heuer watch As the society developed, many people are pay more attention to one's wearing than before, especially a watch. tag heuer watch If you are wearing a famous brand watch, people will look up you, also will love to do business with you. You will be a successful man with a such luxury fashion watch.

DUI Attorney Houston

Mar 05, 2010 @ 01:13

Old is Gold.I liked your post.

coach bags

Mar 05, 2010 @ 18:59

we offer best price of Coach, the popular serial is coach handbags, you will enjoy over 70% discount if you buy coach bags. http://www.bagworlds.com/

high blood pressure

Mar 06, 2010 @ 10:43

Hmm, this will be useful for those who download information quite often. I am not among of them, but will keep your tips for future use. Thank you.

Erector Set Sets

Mar 07, 2010 @ 09:53

write a post about the integrative advantages of using Mozilla. I believe many will love to read that.